introducing Paragon - the premier personalIZED performance coaching
program for top achievers…



  • Feel stuck and frustrated and want to break through to a new level?

  • Feel like you’re settling for average when you’re meant to be great?

  • Feel like you’re settling for "great" when you can be truly extraordinary?

I've experienced firsthand what it's like to know deep down that you're playing small or settling for less in important areas of life, despite being a high achiever. It siphons your confidence, which erodes your performance, which further degrades confidence, and the vicious circle goes on and on. So how do you get out of it, and create unshakable confidence and breakthrough performance? By mobilizing the hero warrior within.

Paragon is a specialized performance coaching system for a unique breed of individuals. It’s purpose-built for athletes, as well as athletic executives and business owners who are hungry to be part of an elite group that exemplifies excellence across athletics, business, and life.

And if you’re not playing at the level you’re capable of right now, I can promise you it’s related to these two factors:

  1. Your current psychology


  2. Your current performance systems

And they’re keeping you from the very life you desire — the one that is yours for the taking.

But if you HAVE THE GUTS TO:

  • Seek out world-class coaching with a focus on dynamic mental training


  • Implement powerful performance systems tailored for the hero warrior within

… I can promise you this: that hero is going to show up very quickly, and very powerfully. You’re going to break through; You’re going to experience life at a whole new level; And you’re going to love who you’ve become and what you’re bringing to the world.

Personalized peak performance systems are absolutely indispensable for people with the drive and courage to live, work, create, and compete at the highest levels they're humanly capable of.

Sadly, most people don't choose this road... but there are still a few of us out there who can't imagine traveling any other.

What kind of person are you?

Is the prospect of settling where you’re at even an option?

God, I hope not…

I hope you’re the kind of individual who simply won't accept less than your very best, because mediocrity has no home inside of Paragon — Warriors only, please.

The fact is, having world-class coaching and performance systems in place is a must for anyone who’s actually serious about living a legendary life: and people who play at that level have coaches to help them get there.

What level are you committed to playing at?

Regardless of what you're looking to create in your life right now: greater freedom; more energy; more time; better connection with loved ones; advancing your career; bettering your health; enhancing athletic performance — Getting the mental game right is always the first matter of business. The second is adding powerful systems on top of your world-class psychology.

Without both of these in place, you're toast. With them, you’re a force to be reckoned with… an unstoppable force.

Who is coaching you?

Paragon is a specialized one-on-one coaching program offered exclusively through Bergford Performance Systems. It is purpose-built for Athletes, as well as Athletic Executives, CEOs, and Business Owners who are committed to creating sustainable and continued personal growth and breakthroughs. If you are ready for your next breakthrough, click the “BOOK A CALL” button below.

Click here to book your “No BS” call with Brian!

Book your 10-minute “No BS” call with me today. This call is all about finding out if we're a good fit and nothing is for sale.
If we feel we’re a good match, we’ll book a separate call to talk strategy. And if it’s not the right fit,
I’ll do whatever I can to help point you in the right direction.

Just released!!

For most of my clients, this course is the perfect way to get started with coaching. It’s an 8-week Masterclass designed for much more than just planning a powerful comeback — it’s a proven system for establishing a rock-solid foundation for sustainable personal performance.

I crafted the course based on years of experience helping my clients create much-needed breakthroughs. It was purpose-built to help athletically inclined, high-performers who are busy and self-directed but have found themselves in a slump, or are experiencing burnout,
get back — and stay — at the top of their game.

Click the picture above to check it out. For full details on the course, email me at and I’ll fire them right over to you.

Until one is committed, there is hesitancy, the chance to draw back, always ineffectiveness. Concerning all acts of initiative (and creation), there is one elementary truth, the ignorance of which kills countless ideas and splendid plans: that the moment one definitely commits oneself, then Providence moves too. All sorts of things occur to help one that would never otherwise have occurred. A whole stream of events issues from the decision, raising in one’s favour all manner of unforeseen incidents and meetings and material assistance, which no man could have dreamt would have come his way.
I have learned a deep respect for one of Goethe’s couplets:
Whatever you can do, or dream you can, begin it.
Boldness has genius, power, and magic in it!
— William Hutchison Murray


For information on Speaking or Consulting services, click the button below.